Frost & Sullivan Recognizes Aesculap Academy for its Untiring Efforts to Offer Premium Medical Education

Palo Alto, Calif. — March 14, 2007 — Frost & Sullivan selected Aesculap Academy as the recipient of the 2007 Frost & Sullivan Global Medical Professional Education Institution of the Year Award. Aesculap Academy is the only professional education institute with presence in every major continent and courses in nearly every medical specialty.

In 2005, in the 10th year of its existence, Aesculap Academy established itself in the Langenbeck-Virchow-Haus, the most traditional and prestigious house of medicine in Germany. In order to become a prominent center for medical training and education, it focused in 2006 on further developing its new center in Berlin.

Some novel courses delivered by Aesculap Academy included the symposium on “Physician Assistant”, a new profession that is rapidly gaining importance. Aesculap Academy has also partnered with Lufthansa Flight Training to train doctors and other medical professionals on topics such as “Intercultural Communication for Managing Staff in Hospitals”.

“The Berlin center successfully housed satellite workshops during the World-Endoscopy Congress in 2006 along with many associated workshops and seminars,” says Frost & Sullivan Healthcare Industry Manager Vaishnavi Ananthanarayanan. “By hosting events of national and international importance, such as the Robert-Koch Award Ceremony and the German-Arab Healthcare Forum, the Aesculap Academy in the Langenbeck-Virchow-Haus has increased its visibility and reach as well as leveraged its core competency to gain more audience.”

As only professional medical education institute Aesculap Academy enjoys a wide curriculum, dedicated training modules, training infrastructure in multiple locations, immense flexibility of learning, and standardized structure and process of training globally.

Apart from conventional and proven workshops and seminars, it also offers several innovative courses in soft skill training and has broadened its portfolio to cater to a wide variety of topics, including healthcare issues.

Aesculap Academy is a truly global organization. In the Asia Pacific region, it strengthened its position in countries including China, Malaysia, Philippines and India. In 2006, Singapore was chosen as the regional hub for the Asia Pacific region due to exceptional infrastructure, hospital scenario, geographic location, English as a primary language of communication, and well-established guidelines for Continuing Medical Education.

Aesculap Academy is prominent in Middle and Western Europe, where it has not only established centers of learning but also developed dedicated websites with course information and other key links in local languages. It has also focused on North East European countries and has structured a full course curriculum for the Czech Republic, while a dedicated staff in Russia and the Nordic countries is developing training concepts.

“In the two years since its establishment in Mexico in 2004, the Aesculap Academy has made phenomenal progress in terms of training and has successfully collaborated with a wide network of medical societies and organizations,” notes Vaishnavi. “With a dedicated coordinator and a certified trainer in South Africa, the stage has been set for further activities on the African continent as well”.

Each year Frost & Sullivan presents this Award to the professional education institution or training center that has demonstrated excellence in training and education. The Award is based on the courses offered, target audience for the courses, and global reach. Exceptional customer service and satisfaction has been noted as crucial to success, coupled with the ability to combine technology and successful strategic initiatives.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Aesculap Academy

The Aesculap Academy enjoys a worldwide reputation as a leading forum for medical training and answers the demands of physicians and medical staff in OR, anesthesia, ward, outpatient care and hospital management. Since 1995, it has been offering accredited medical education under the umbrella of the B. Braun Group. The course program comprises a wide range of hands-on workshops, management seminars and international symposia.

Aesculap Academy courses are of premium quality and are accredited by the respective medical societies and international medical organizations. A scientific advisory board guarantees the perfect selection of speakers and topics. The Aesculapium in Tuttlingen is cradle and headquarters of the Aesculap Academy. A global network of Aesculap Academy coordinators in more than 30 countries ensures the efficient transfer of know-how around the globe. The use of state of the art training equipment, high-tech media, virtual simulation, online learning and the interactive dialogue is a must. For more information, please visit www.aesculap-academy.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.awards.frost.com or www.healthcare.frost.com.

Contact:
Stacie Jones
210.247.2450
Stacie.jones@frost.com

Zum dritten Mal in Folge ist die Aesculap Akademie Preisträger des "Global Medical Professional Education Institution of the Year Award". Das US-Marktforschungsunternehmen Frost & Sullivan würdigt mit dem Preis das vorbildliche Engagement der Aesculap Akademie für die Ausbreitung von qualitativ hochwertiger Fort- und Weiterbildung in der Medizin.

Frost & Sullivan vergibt den Preis an professionelle Weiterbildungsinstitute, die durch ihren hohen Standard überzeugen. Zu den Kriterien gehören das Kursangebot, die Zielgruppe und die weltweite Verfügbarkeit. Herausragende Kundenzufriedenheit wurde ebenso gewürdigt, wie die internen Prozesse zur kontinuierlichen Qualitätsverbesserung.

Die Aesculap Akademie wurde von Frost & Sullivan als die einzige Organisation weltweit ausgewählt, die medizinisches Training auf allen Kontinenten und in fast allen medizinischen Disziplinen anbietet. Das umfassende Kurscurriculum, modulare Trainingskonzepte, ausgezeichnete Infrastruktur, Flexibilität und weltweit strukturierte Prozesse zeichnen die Aesculap Akademie aus.

In Deutschland war das Jahr 2006 vor allem der Etablierung der neuen Aesculap Akademie Repräsentanz im Langenbeck-Virchow-Haus gewidmet. Neben bewährten Kursen wurden auch neue Themen angeboten wie z. B. ein Symposium zum Berufsbild "Physician Assistant" oder "Interkulturelle Kommunikation im Krankenhaus" (eine Kooperation mit Lufthansa Flight Training).

Als globale Organisation hat die Aesculap Akademie ihre Position in Asien durch die Eröffnung eines regionalen Zentrums in Singapur gestärkt. Das Jahr 2006 war darüberhinaus den Aktivitäten in Nord-Osteuropa gewidmet; Beispiele hierfür sind die vielfältigen Kursangebote in Tschechien und die Mitarbeiter in Skandinavien und Rußland.

Über die Aesculap Akademie

Weltweit gilt die Aesculap Akademie als bedeutendes Forum für medizinisches Training und Weiterbildung. Unter dem Dach von B. Braun hält sie seit 1995 mit ihrem Programm-Angebot Mediziner, OP- und Fachpersonal in Kliniken und Praxen sowie das Hospital Management fit für die Zukunft. Das Netzwerk der Aesculap Akademie umspannt mittlerweile den gesamten Globus: In mehr als 30 Ländern bietet die Aesculap-Akademie Kurse an. 2006 haben sich weltweit mehr als 30.000 Personen durch das Kursangebot der Aesculap Akademie fortgebildet.